KitapSeç | 9,9 |
En geç 14 Mayıs Salı gününe kadar |
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Satıcı: KitapSeç Satıcı Ünvanı: ADRES7 Elektronik Ticaret ve Bilişim Hizmetleri Anonim Şirketi İletişim: Satıcıların iletişim e-posta adresi kitapsec tarafından kayıt altındadır. |
A brand is a feature that distinguishes one product or service from another. Having a strong brand can therefore provide competitive advantages to airlines which is key in today`s highly competitive environment to achieve sustainable growth and profit. One of the critical aspects of strategic brand management is the assessment of the health of the brand. Therefore, the brand equity concept introduced in the 1980s that, in general, represents added value derived from customer perceptions of the brand versus the product/service itself, enables researchers and marketers to evaluate and understand brand successes and failures. However, there is little agreement in the literature on the concept, its measurement, or its key dimensions. Having reliable measures is one of the prerequisites in management since it is difficult to manage something without measuring it appropriately. The purpose of this study is to examine available studies and theories about brand equity and its measurement in general and in the airline industry to guide airline marketing executives and academics about the existing approach.
1 |
İngilizce Hikaye Oliver Twist Charles Dickens Karekodlu Stage 4 Kapadokya Kitabevi |
60.00 TL
39.00 TL
| 244 adet Satıldı |
2 |
She Wolf Stage 2 İngilizce Hikaye Hector Hugh Munro Dorlion Yayınevi |
59.50 TL
44.62 TL
| 198 adet Satıldı |
3 |
The Little Prince İngilizce Hikaye Stage 5 Antoine De Saint Exupery Dorlion Yayınevi |
59.50 TL
44.62 TL
| 182 adet Satıldı |
4 |
Almanca Türkçe Hikayeler Derece 1 Kitap 1 Rüya Fono Yayınları |
195.00 TL
165.75 TL
| 177 adet Satıldı |
5 |
Reginald Stage 3 ,İngilizce Hikaye Hector Hung Mnro Dorlion Yayınevi |
59.50 TL
44.62 TL
| 168 adet Satıldı |
6 |
İngilizce Hikaye Pride and Prejudice Jane Austen Karekodlu Stage 5 Kapadokya Kitabevi |
60.00 TL
39.00 TL
| 160 adet Satıldı |
7 |
İngilizce Hikaye The Call of The Wild Jack London Karekodlu Stage 3 Kapadokya Kitabevi |
60.00 TL
39.00 TL
| 158 adet Satıldı |
8 |
The History Of Tom Thumb Stage 1 Dorlion Yayınları |
59.50 TL
44.62 TL
| 156 adet Satıldı |
9 |
Die Karawane Almanca Türkçe Bakışımlı Hikayeler Dorlion Yayınevi |
43.00 TL
32.25 TL
| 151 adet Satıldı |
10 |
Almanca Türkçe Hikayeler Derece 1 Kitap 2 Mavi Kuş Fono Yayınları |
195.00 TL
165.75 TL
| 140 adet Satıldı |