KitapSeç | 9,9 |
En geç 24 Kasım Pazar gününe kadar |
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Satıcı: KitapSeç Satıcı Ünvanı: ADRES7 Elektronik Ticaret ve Bilişim Hizmetleri Anonim Şirketi İletişim: Satıcıların iletişim e-posta adresi kitapsec tarafından kayıt altındadır. |
A brand is a feature that distinguishes one product or service from another. Having a strong brand can therefore provide competitive advantages to airlines which is key in today`s highly competitive environment to achieve sustainable growth and profit. One of the critical aspects of strategic brand management is the assessment of the health of the brand. Therefore, the brand equity concept introduced in the 1980s that, in general, represents added value derived from customer perceptions of the brand versus the product/service itself, enables researchers and marketers to evaluate and understand brand successes and failures. However, there is little agreement in the literature on the concept, its measurement, or its key dimensions. Having reliable measures is one of the prerequisites in management since it is difficult to manage something without measuring it appropriately. The purpose of this study is to examine available studies and theories about brand equity and its measurement in general and in the airline industry to guide airline marketing executives and academics about the existing approach.
1 |
Alice In Wonderland Stage 1 Dorlion Yayınları |
80.00 TL
59.62 TL
| 824 adet Satıldı |
2 |
Peter Pan Ingilizce Türkçe Karşılıklı Hikayeler Dorlion Yayınları |
80.00 TL
59.62 TL
| 809 adet Satıldı |
3 |
Mysterious Island Stage 1 İngilizce Hikaye Jules Verne Dorlion Yayınları |
80.00 TL
59.62 TL
| 564 adet Satıldı |
4 |
Black Beauty Stage 1 Dorlion Yayınları |
80.00 TL
59.62 TL
| 380 adet Satıldı |
5 |
The Five Orange Pips Stage 3 Dorlion Yayınevi |
80.00 TL
59.62 TL
| 335 adet Satıldı |
6 |
She Wolf Stage 2 İngilizce Hikaye Hector Hugh Munro Dorlion Yayınevi |
80.00 TL
59.62 TL
| 199 adet Satıldı |
7 |
En Güzel Hikayeler Rusça Hikayeler Seviye 1 Dorlion Yayınları |
80.00 TL
59.62 TL
| 176 adet Satıldı |
8 |
The History Of Tom Thumb Stage 1 Dorlion Yayınları |
80.00 TL
59.62 TL
| 157 adet Satıldı |
9 |
Miller s Daughter Stage 2 İngilizce Hikaye Emine Zola Dorlion Yayınevi |
80.00 TL
59.62 TL
| 140 adet Satıldı |
10 |
Two Brothers Stage 1 Grimm Brothers Dorlion Yayınevi |
59.50 TL
44.62 TL
| 131 adet Satıldı |